We’ve all heard the often-used phrase ‘if you build it, they will come’. And, if you’re in the arts industry, you’ll know how ridiculous a statement this is. Because simply putting your music out there won’t guarantee it gets heard. There is so much music on offer from professional musicians, amateurs, and those in between. There are so many genres, and each genre has an equal amount of sub-genres! In short, there’s no end to the music you can unearth online. This is fantastic news for music fans. Who wouldn’t want an endless stream of new music to discover? However it’s less fantastic for artists like you trying to get your music heard in a crowded marketplace. This is why having a solid strategy for promoting your music and building your fanbase is so important.